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Marketing brings you sales and sales run your business and economy. With the right education and skills, you can position yourself as a valuable asset in this field. A degree in Sales and Marketing can provide you with a solid foundation, equipping you with the knowledge and competencies required to excel. In Pakistan, several reputable universities offer comprehensive programs in Sales and Marketing, each with its unique approach and curriculum.
In this blog post, we will delve into the scope of a Sales and Marketing degree in Pakistan, explore the typical syllabus, and highlight the top universities offering this program. Whether you’re just starting your academic journey or considering a career shift, this guide is designed to help you make an informed decision about your educational path. Let’s dive in!
What is Sales and marketing degree?
“A Sales and Marketing degree helps you understand the core principles of selling products and services, and promoting businesses effectively in various market situations.“
It is a specialized educational program that aims to equip you with the necessary knowledge, skills, and competencies required in the dynamic field of sales and marketing.
Is sales and marketing difficult?
Sales and marketing can be challenging for some but enjoyable for others. The dynamic environment, performance pressure, and people skills make it tough for some individuals. However, those with a passion for selling, creativity, strong communication skills, and resilience may find sales and marketing less difficult and even enjoyable.
This post is a part of our series “Best degrees after 12th commerce I.Com in Pakistan”. You can read on the below link.
Best degrees after 12th commerce I.Com in Pakistan
Sales and Marketing Degree Options in Pakistan
Various colleges and universities offer diverse programs in sales and marketing in Pakistan. There are 2 main categories.
- Associate degree programs ADP in Sales and Marketing 2 Years
- BS in Sales and Marketing 4 years
ADP Sales and Marketing
This two-year program is designed for candidates with 12 years of education. It imparts knowledge about various aspects of marketing, selling, advertising, branding, and supply chain.
ADP Sales and Marketing Admission Criteria
The general eligibility for admission is 30 to 45% marks in FA, FSc, and DAE or equivalent exam.
Some institutions may require an entry test before admission.
ADP Sales and Marketing Universities
Choosing the right university for your Associate Degree Program (ADP) in Sales and Marketing can be a challenging decision. To help you make an informed choice, let’s compare some of the top universities in Pakistan offering this program.
| College/ University | City | Public/ Private | Admissions |
|---|---|---|---|
| Virtual University Of Pakistan | Multiple Cities (Online) | Public | Spring and Fall |
| Riphah International University | Multiple cities (Rawalpindi, Bahawalpur, Faisalabad, Gujrat, Jhelum, Lahore, Mardan, Mansehra, Mingora, Peshawer, Sargodha ) | Private | Fall |
| Punjab Group Of Colleges | Lahore | Private | Fall |
| Pimsat – Institute Of Higher Education | Karachi | Private | Spring and Fall |
| Vertex Institute Of Science And Technology | Mardan, Peshawer | Private | Fall |
| Misali Ravian College | Satellite town, Sargodha | Private | Fall |
| University of Management and Technology UMT | Sialkot | Private | Fall |
| University of Central Punjab UCP – CPS | Lahore | Private | Fall |
| KASB Institute of Technology KASBIT | MCHS, Karachi | Private | Fall |
| Iqra Univeristy | Defence View, Karachi | Private | Fall |
| Informatics Group of Colleges | Johar Town, Lahore | Private | Fall |
| Lahore Leads University | DHA, Thokar, Lahore | Private | Spring, Fall |
| Hamdard University (ADP Digital Media Marketing) | Multiple campuses in Karachi | Private | Spring, Fall |
ADP Sales and Marketing Syllabus and Course Structure
The Associate Degree Program (ADP) in Sales and Marketing is a comprehensive course that provides a solid foundation in sales techniques, marketing strategies, and management principles. Each university may have a slightly different curriculum, but the core subjects typically remain the same.
Course Duration and Structure
Typically, an ADP in Sales and Marketing is a two-year program. It generally comprises four semesters, with a total of 22 courses. The total credit hours are usually around 66.
Courses Semester 1
- Introduction to Computing
- English Grammar and Composition I
- Business Mathematics & Statistics
- Fundamentals of Economics
- Introduction to Business & Markets
- Islamic Studies
Courses Semester 2
- Accounting Principles
- English Grammar and Composition II
- Introduction to Management
- Principles of Marketing
- Pakistan Studies
Courses Semester 3
- Principles of Advertising & Promotion
- Retail Marketing
- Principles of Branding
- Business Communication & Report Writing
- Consumer Behavior
- Introduction to E- Commerce/ E-Business
Courses Semester 4
- Services Marketing
- Marketing Research
- Marketing Management
- E- Marketing
- Business Finance
ADP Sales and Marketing Online
An Associate Degree Program ADP in Sales and Marketing online in Pakistan is a cost effective way to get market ready knowledge and skills. We will share the options available for ADP Sales and Marketing Online in Pakistan.
ADP Sales and Marketing AIOU
Allama Iqbal Open University is a renowned institution known for its diverse range of programs and commitment to providing quality education. While the Associate Degree Program (ADP) in Sales and Marketing is not currently on their roster, they offer a selection of other equally valuable and career-oriented ADPs.
Let’s have a look:
- Associate Degree in Arts ( BA General)
- Associate Degree in Commerce ( B.Com)
ADP Sales and Marketing Virtual University VU
The Associate Degree in Sales and Marketing is a comprehensive program designed to provide students with essential knowledge and skills to excel in the marketing industry, both locally and globally. The curriculum covers a wide range of topics, including the basics of marketing, supply chain management, business planning, product selling, and customer requirements.
Who is this Program for?
This program is specifically designed for individuals with 12 years of education who aspire to build a career in sales and marketing. Graduates can expect to find entry-level jobs in marketing, procurement, and sales/distribution departments.
Key Features of the Program
- Understanding Marketing and Supply Chain Management: The program aims to develop a deep understanding of marketing and supply chain management.
- Sales Team Leadership: It equips students with the skills needed to select, train, lead, and motivate a successful sales team.
- Marketing Strategy Development: Students will learn how to formulate and plan marketing strategies aligned with business objectives.
- Promotion and Delivery of Products or Services: The program emphasizes the importance of promoting and delivering products or services in response to customer requirements.
Admission Eligibility Criteria
Candidates must have completed an intermediate education with at least 45% marks. Those with ‘A’ levels will need to provide an equivalence certificate from the Inter Board Committee of Chairman (IBCC), Islamabad. Candidates with less than 45% marks can still be eligible for admission after successful completion of the “Zero Semester”.
Course Structure
The Associate Degree in Sales and Marketing is a two-year full-time study program spread over four semesters. Students are assessed continuously throughout the semester through assignments, quizzes, and examinations. In the final semester, students are required to complete a project/internship report.
Degree Requirements
To earn the Associate Degree in Sales and Marketing, students must complete at least 68 credit hours with a minimum Cumulative Grade Point Average of 2 out of 4.
Fee Structure
VU’s fee structure is comprehensive and includes various components such as admission fee, entry test fee, lab fee for practical, thesis fee, research fee, convocation fee, endowment fund contribution, fee collection charges, and societies and sports fund. The detailed fee structure can be found here.
Books for ADP Sales and Marketing Students
1. “Inbound Selling” by Brian Signorelli
2. “New Sales. Simplified.” by Mike Weinberg
3. “The Sales Acceleration Formula” by Mark Roberge
4. “This is Marketing” by Seth Godin
5. “The Power of Agency” by Paul Napper and Anthony Rao
ADP Sales and Marketing Notes VU
The Associate Degree Program (ADP) in Sales and Marketing at Virtual University (VU) is a comprehensive course designed to equip students with the necessary knowledge and skills to excel in these dynamic fields. An essential part of this learning journey is the notes provided by VU. These notes and handouts can be downloaded from VU Book Shop.
The Scope of ADP Sales and Marketing in Pakistan
The Associate Degree Program (ADP) in Sales and Marketing is an increasingly popular choice among students in Pakistan. It offers a comprehensive understanding of sales, marketing, advertising, branding, and supply chain management. This program is skill-oriented and designed to prepare the younger generation with practical knowledge of market tactics and practices.
Main Industries in the Pakistani Job Market
- Telecommunication: Pakistan’s telecom sector is rapidly growing, and there’s a high demand for sales and marketing professionals to promote products and services.
- FMCG: Fast-Moving Consumer Goods companies are always on the lookout for competent sales and marketing graduates to boost their product visibility and sales.
- Pharmaceuticals: This industry requires skilled professionals to market their products to healthcare providers.
- Banking and Financial Services: Banks and financial institutions need sales and marketing professionals to sell their financial products and services.
Job Roles
Graduates with an ADP in Sales and Marketing can take up various roles, such as:
- Sales Executive
- Marketing Executive
- Brand Manager
- Advertising Specialist
- Supply Chain Manager
Services Sector Jobs
The services sector also provides numerous job opportunities for ADP Sales and Marketing graduates. Some potential roles include:
- Customer Service Representative
- Public Relations Officer
- Social Media Manager
Expected Salaries
The salary for a sales and marketing professional in Pakistan varies based on experience, skills, and the industry. However, on average, a fresh graduate can expect to earn between PKR 20,000 to PKR 30,000 per month. With experience and skills, this can increase significantly.
Career Growth
ADP in Sales and Marketing opens up numerous avenues for career growth. With experience, one can move up the ladder to managerial and leadership roles, such as Sales Manager, Marketing Manager, or even Director of Sales and Marketing.
Further Studies
After completing an ADP in Sales and Marketing, students can opt to pursue higher studies, such as a Bachelor’s or Master’s degree in Business Administration or Marketing. This can further enhance their skills and open up more career opportunities.
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